is the Hero.
A Storytelling Framework for Sales
Invite your customers into a story
that makes their lives better.
Sales isn’t about convincing people to buy your product.
It’s about inviting your customer into a story where their problem gets solved.
If you have a product that makes people’s lives better, selling it should be easy and feel genuine. The Customer is the Hero Sales Framework will help you stop thinking about selling and start focusing on solving people’s problems.
The key? Create a million-dollar sales pitch that doesn’t feel like selling at all.
The Million-Dollar Sales Pitch
- 1 Start with the Problem
- 2 Position Your Product as the Solution to the Problem
- 3 Give the Customer a Step-by-Step Plan
- 4 Paint the Stakes
- 5 Ask for the Sale
Get the Business Made Simple
Get the Course
Learn The Customer is the Hero Sales Framework through our on-demand course inside the Business Made Simple platform.
* Create 5 talking points for your Million-Dollar Sales Pitch
* Put your talking points into a ready-made script
* Learn how to write sales letters and emails using your new script
Book a Sales Private Workshop With Your Team
Book a Workshop
We’ll teach your entire sales team The Customer is the Hero Sales Framework through a Private Workshop.
* Align your reps around the exact words in your Million-Dollar Sales Pitch
* Create ready-made scripts and email templates
* Start closing more deals and breaking revenue records
Sell More By Using a Proven
We’ve all been victims of bad sales experiences. From getting bullied into buying a product you don’t need to getting stuck on a pushy sales call, nobody likes being forced into a purchase. The Customer is the Hero Sales Framework will change everything you thought you knew about sales.
StoryBrand has helped thousands of businesses create a clear marketing message using the power of story. Now, The Customer is the Hero Sales Framework helps you use the same proven principles in your sales conversations. Stop guessing at what works and losing deals and start using the power of story to close more sales.
How to Use The Customer is the Hero Sales Framework
Learn the framework through the on-demand course or a private workshop
Apply the framework by creating your Million-Dollar Sales Pitch
Confidently close more deals AND actually enjoy selling
“What should I say in sales conversations?” Use our free SalesScript tool to develop your Million-Dollar Sales Pitch
This free tool guides you in applying The Customer is the Hero Sales Framework and creating your Million-Dollar Sales Pitch.
Copy your talking points straight out of the SalesScript and start using them in sales calls, presentations, and proposals right away.
Powered by StoryBrand, from the creators of StoryBrand
Donald Miller, author of the New York Times bestselling book Building a StoryBrand, has helped thousands of business owners clarify their marketing using the power of story. After the overwhelming success from business owners around the world, Donald Miller and StoryBrand are now using the power of story to help you master sales through The Customer is the Hero Sales Framework.